Saturday, June 20, 2009

Carnival of the Mobilists #179

Following on from Volker's excellent carnival #178 last week, I am delighted to host this week's Carnival of the Mobilists.

I will kick off with a post by a fellow Scottish mobilist, Richard Marshall, who asks who will be the Railroad Barons of Mobile? He considers the development of the mobile apps business and draws an interesting parallel between the opening of the American west during the gold rush and the recent rollout of the mobile app stores. A thought provoking read and my post of the week.

Equally thought provokingly, Mark Kramer on Smart Mobs has posted a link inspired by one of the presentations at Mobile 2.0 on Participatory Sensing, including a link to an excellent video on the subject.

Alternative Reality (AR) is a theme that crops up a number of times this week. Anthony Ashbrook of the Mobile Visual Interactivity blog, carnival newcomer and another Scottish mobilist, starts at a high level and asks So what is augmented reality? Next up is an interesting overview of the use of AR in mobile marketing and apps from Andy Favell on the mobiThinking blog- though he seems to include general visual search within the definition of AR which I am not sure I would agree with.

AR is an interesting area for the technophile due to the sheer range of technologies used to underpin the various services - from image recognition through to location and digital compass. It is also an excellent way to bridge the gap between digital media and the physical world - definitely a technology whose time has come. By way of disclosure I should point out that I work for Mobile Acuity Ltd. and one of our areas of expertise is AR.

Taking a bit of a step back Tomi Ahonen at Communities Dominate Brands has added two more to the list of C's of cellphones - Cyber and Context. The former covers everything from AR on one hand to connected pets and plants the other. He defines the latter as being to do with the "human need to let people know our status" - rather than more technical things such as location, though I am not entirely convinced by that distinction.

One of the key services based on Tomi's definition of Context is obviously twitter, which is also the subject of Ajit Jaokar's contribution from Opengardens this week on The Twitterphone, where he describes a "pure social media co-creation phone", in fact taking it to a point where it is interesting to question whether it is still a phone ...

Looking a little further forward Russell Buckley at MobHappy speculates about Mobile Phones in 10 Year's Time - leading to a conclusion that many of us oldies who can't cope with such a closely integrated future will end up in "sheltered accommodation, which offer largely tech free environments" - nice one to look forward to Russell!

For stat-o-philes there have been a couple of interesting posts this week. Peggy Salz of MSearchGroove expands on a presentation given at Mobile Advertising UK in London last week describing the key findings of a survey of 1000 UK mobile users. This will provide the basis for a Mobile Advertising UK report due in July. She follows this up with an audio interview on the implications with Rory Sutherland of Ogilvy UK. Looking further afield Phil Barrett provides a presentation he gave at Marketing Magazine's Mobile 2.0 conference in Toronto in which he compares the relative merits of downloaded and web applications on mobile based on the stats in the Canadian market.

Thanks to everybody for providing such an interesting and stimulating collection of thoughts and ideas. Next week's carnival will be hosted by Rudy de Waele over at mTrends.

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