Monday, June 21, 2010

Designing for "real people".

Thanks to the Startupcafe folks for organising a fun series of Ignite style presentations at "Barcamp" Glasgow last week.

My five minutes was focussed on a pet irritation of mine, the lack of focus on "real" non-technical end-users in the design and creation of mobile services and applications - both in terms of what they want to and can do.

Obviously this is a key part of what we offer at Mobile Acuity with our Visually Interactive brand marketing work, and our Visual Product Recognition platform. We aim to reduce the complexity of many apps and services to simply pointing the phone camera at something.

The Ignite presentation style is interesting, five minutes with 20 slides that advance automatically every 15 seconds. Certainly helps to keep folks on time!

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