My five minutes was focussed on a pet irritation of mine, the lack of focus on "real" non-technical end-users in the design and creation of mobile services and applications - both in terms of what they want to and can do.
Obviously this is a key part of what we offer at Mobile Acuity with our Visually Interactive brand marketing work, and our Visual Product Recognition platform. We aim to reduce the complexity of many apps and services to simply pointing the phone camera at something.
Barcamp Glasgow 2010 - Mobile
View more presentations from Geoff Ballinger.
The Ignite presentation style is interesting, five minutes with 20 slides that advance automatically every 15 seconds. Certainly helps to keep folks on time!
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